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About Us
Michael Hayward
With more than 30 years' experience as a strategic planner and business leader in customer experience, marketing and sales management, I've developed a sensible, practical approach to business-building that works extremely well for companies as small as 5 people, and as large as 5,000.
My strengths?
I see the Big Picture quickly, then drill into the details effectively, ensuring everything done at the detail level supports the bigger objectives.
I reorganize teams to make sure the right people are in the right roles and have a clear view of the objectives and opportunities so they know how their work contributes to the total picture.
The Back Story
Armed with an accounting degree, I immediately went to sales and marketing at Four Seasons Hotels and Resorts (if you have an accounting degree, you might know why!). I was an analyst, planner and helped coordinate the growth of the worldwide sales network.
Technology in marketing was the main thread over 23 years - as a digital 'intrapreneur' at Four Seasons, I built the global web presence from zero to hundreds of millions of revenue annually in 6 languages. Then salesforce automation, loyalty and incentive programs.
The story continues ...
After leaving Four Seasons I was CEO of ROI Labs, a digital marketing agency in NYC, helping global companies make better decisions using the data we derived from their web sites.
A recruiter's call then took me to the executive table at Amica Mature Lifestyles, in the retirement living business, where I led sales and marketing across Canada. I reorganized, repriced and rewrote the sales playbook there. A successful sale of that company gave me the freedom to try teaching, which I did in Graduate programs at Seneca College in Ontario.
Another recruiter's call brought me to Calgary and the executive team at YYC Calgary Airport Authority, where I gave the brand its first-ever proper launch, reconfigured the communications team and launched the airport's first commercial sponsorship program.
And now ...
Now, as a Certified Executive Coach, I help other business leaders reach their goals. It's a natural extension of my style as a manager and a very rewarding way to make a broad impact.
My passion for creating great customer experiences has never been greater, so I am thrilled to help businesses interested in thoughtful design that engages and delights customers.
And in my spare time, I am a mountain guide at Lake Louise Resort, where it's my delight to help visitors discover of one of the most beautiful places on the planet.
Let's Talk Strategy!
Welcome to Hayward Advisors!
We are now onboarding a limited number of new clients.
Let's see how Hayward Advisors can accelerate you business.